The Difference of Female Consumers' Ad Attitude and Brand Attitude toward Stereotype and Non-stereotype in Advertisements

• Main Authors: Huang, Yun Chi, 黃韻綺
• Other Authors: Chang, Ching Ching
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/40756786682743216709

碩士 === 國立政治大學 === 廣告學系 === 104