The Difference of Female Consumers' Ad Attitude and Brand Attitude toward Stereotype and Non-stereotype in Advertisements
碩士 === 國立政治大學 === 廣告學系 === 104
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40756786682743216709 |