Investigating Effects of Social Media Marketing on Brand Performance: From the Co-creation Concept
碩士 === 國立政治大學 === 資訊管理學系 === 104 === Social media has profoundly changed our lives and is having a major impact on marketing today. This research is motivated by the tremendous growth of a social computing platform, Facebook. Besides, the co-creation concept leads to a rebirth of customer loyalty. C...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xh3b5z |