The Impact of Accent, Product Ethnicity and Country of Origin of Brand Congruity on Advertising Effectiveness.

The Impact of Accent, Product Ethnicity and Country of Origin of Brand Congruity on Advertising Effectiveness.

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碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 104

Bibliographic Details
Main Authors: Chuang, Jyun Ning, 莊鈞甯
Other Authors: Chang, Ching Ching
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/23535434687685425030
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spelling ndltd-TW-104NCCU53750182017-10-08T04:31:23Z http://ndltd.ncl.edu.tw/handle/23535434687685425030 The Impact of Accent, Product Ethnicity and Country of Origin of Brand Congruity on Advertising Effectiveness. 廣告人物口音、產品族裔與品牌來源國一致性對廣告效果之影響 Chuang, Jyun Ning 莊鈞甯 碩士 國立政治大學 傳播學院傳播碩士學位學程 104 Chang, Ching Ching 張卿卿 2016 學位論文 ; thesis 108 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 104
author2 Chang, Ching Ching
author_facet Chang, Ching Ching
Chuang, Jyun Ning
莊鈞甯
author Chuang, Jyun Ning
莊鈞甯
spellingShingle Chuang, Jyun Ning
莊鈞甯
The Impact of Accent, Product Ethnicity and Country of Origin of Brand Congruity on Advertising Effectiveness.
author_sort Chuang, Jyun Ning
title The Impact of Accent, Product Ethnicity and Country of Origin of Brand Congruity on Advertising Effectiveness.
title_short The Impact of Accent, Product Ethnicity and Country of Origin of Brand Congruity on Advertising Effectiveness.
title_full The Impact of Accent, Product Ethnicity and Country of Origin of Brand Congruity on Advertising Effectiveness.
title_fullStr The Impact of Accent, Product Ethnicity and Country of Origin of Brand Congruity on Advertising Effectiveness.
title_full_unstemmed The Impact of Accent, Product Ethnicity and Country of Origin of Brand Congruity on Advertising Effectiveness.
title_sort impact of accent, product ethnicity and country of origin of brand congruity on advertising effectiveness.
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/23535434687685425030
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