The Impact of Accent, Product Ethnicity and Country of Origin of Brand Congruity on Advertising Effectiveness.

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碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 104

Bibliographic Details
Main Authors:	Chuang, Jyun Ning, 莊鈞甯
Other Authors:	Chang, Ching Ching
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/23535434687685425030

Internet

http://ndltd.ncl.edu.tw/handle/23535434687685425030