The Influence Mechanism of N-WOM: The Moderating Effect of Self-Construal and Mediating Effect of Attributing Pattern

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 104

Bibliographic Details
Main Authors: Chen, Jing, 陳靜
Other Authors: Lin, Ying-Ching
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/ap57cy