TV Campaign Advertising Production Strategy:the Case Study of Lien's Camp during the 2014 Taipei Mayoral Election.
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 104 === This research focuses on Sean Lien camp’s strategy on the production of televised campaign communication during the 2014 Taipei city Mayoral election. First, the campaign can be divided into three phrases in terms of external factor and internal factor. This...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2aq2a5 |