The Relationship between E-commerce and Original Brand

碩士 === 國立政治大學 === 國際經營與貿易學系 === 104 === In recent years, many OEM SMEs in Taiwan are striving to build their own brand through E-commerce. The fact that lots of these firms are building their own website, shows that they are engaging a huge amount of company resources in developing their E-commerce...

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Bibliographic Details
Main Authors: Lin, Hong Tse, 林宏澤
Other Authors: Jean, Bryan
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/9n8ka8