The Business Strategy of Native Online News Site- A Case Study of Storm Media Group

碩士 === 國立政治大學 === 企業管理學系 === 104 === In recent years, some native online news sites, which don’t belong to traditional media or media groups, entered the market. The research focuses on the strategic posture and forms in different stages of native online news site, and how the strategy fits environm...

Full description

Bibliographic Details
Main Authors: Yan, Yun Hsiang, 閻雲襄
Other Authors: Huang, Guo Fong
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/87q3bb