Exploring the effects of cultural creative product quality and environmental atmosphere toward perceived value and purchase intention: product involvement as the moderator
碩士 === 明道大學 === 企業管理學系碩士班 === 104 === With the rapid proliferation of cultural and creative industries, numerous small- and medium-sized enterprises (SMEs) in Taiwan have invested in the development and promotion of cultural and creative products. However, the dual effect of rising production costs...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kgq6t3 |