| Summary: | 碩士 === 明道大學 === 企業管理學系碩士班 === 104 === At that moment, the customer satisfaction is valued by height. This study analyzes the customer satisfaction in a convenience store, and regards a case company as the object. Six Sigma is selected as the methodology which is applied to improve customer satisfaction of the case company. The purpose of this study is to reduce the customer complaints, and turn down the quantity of rejecting goods. The result showed that the steps, DMAIC of Six Sigma, could help to reach the purpose. After standardizing the improvement with Six Sigma methodology, the case company keeps on increasing the product stability and acquiring the higher competition ability.
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