The Impact of Placement Marketing on Gourmet News for Purchase Intention of College Students

碩士 === 明道大學 === 資訊傳播學系碩士班 === 104 === Delicacy information has become one of the important information to people’s daily life. Mass media find out that people want to know more and more delicacy information and thus convey delicacy information to people. According to previous survey, “TV” and “Inter...

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Bibliographic Details
Main Authors: CHOU, CHIA-YUN, 周佳芸
Other Authors: HUANG ,SHIH-FANG
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/73620936124103899600