Taiwan brand computer business strategy - A Case Study of Acer

碩士 === 明道大學 === 企業高階管理碩士班 === 104 === Abstract In an era of global recession and explosive development of information technology, computer industry is indispensable to Taiwan. In the past, both Acer and Asus, the two most well-known Taiwanese PC brands, were listed as the world’s five greatest Pc co...

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Bibliographic Details
Main Authors: YANG,PEI-CHING, 楊珮靜
Other Authors: LEE,CHIA-HAO
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/ehe9jd