The Effect of Shape-Matching and Centrality of Visual Product Aesthetics on Food Evaluation

碩士 === 銘傳大學 === 企業管理學系碩士班 === 104 === The main purpose of the study is to examine the effect of shape-matching on taste evaluation. In addition, this study tried to deliver the information of centrality of visual product aesthetics (CVPA) will influence the relationship between the visual appearance...

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Bibliographic Details
Main Authors: Wen-Hao Lee, 李文皓
Other Authors: Ya-Hui Hsu
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/10431777404400778233

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