A Study of Taiwan Local Advertising Industry’s Competitive Advantage：A Resource-Based view
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 104 === With the development of mobile media, digital advertising is becoming increasingly competitive. To enhance the breadth and quality of advertising company service, resource integration is imperative. The main purpose of this study is to use the resource-based...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39347318052463463460 |