Using Social Exchange Theory to Interpret the Phenomenon of Restaurant’s Facebook Fan Pages

碩士 === 銘傳大學 === 觀光事業學系碩士班 === 104 === This qualitative paper discusses the interaction of form between the Coffee shop owners and customers for cafe shop belongs classification of restaurant on Facebook fan pages, after a journey through a systematic study and analysis of information gathered from t...

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Bibliographic Details
Main Authors: LIU,YA-BO, 劉雅博
Other Authors: SUNG,YUNG-KUN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/29137594449567134853