Using Social Exchange Theory to Interpret the Phenomenon of Restaurant’s Facebook Fan Pages
碩士 === 銘傳大學 === 觀光事業學系碩士班 === 104 === This qualitative paper discusses the interaction of form between the Coffee shop owners and customers for cafe shop belongs classification of restaurant on Facebook fan pages, after a journey through a systematic study and analysis of information gathered from t...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/29137594449567134853 |