The Influences of Self-Concept, Opinion Leader on Brand Attitude and Brand Identity
碩士 === 銘傳大學 === 企業管理學系 === 105 === The concepts of self and opinion leadership are getting more and more popular in the marketing field. The aim of this study is to examine how the self-concept, opinion leadership and attitude towards brand affect the brand identity. The sport shoes brands were chos...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90168754504647563246 |