The Study of Relationship among Brand Image, Perceived Quality, Perceived Value and Consumer Behavior ─ A Case Study of i-Phone
碩士 === 康寧大學 === 企業管理研究所 === 104 === This paper takes the i-Phone as the example via quantitative way of questionnaire to investigate on brand image, perceived quality, perceived value on consumer behavior. The research concludes that the brand image, the perceived quality and the perceived v...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/z2hw69 |