A Strategic Study of Experiential Marketing For Hui-Lai Gu-Kwan Spa Hotel

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 104 === Due to the special geography and various natural resources, the tourism industry has been flourishing in Taiwan for the past few decades. Hot spring, the precious natural gift, not only gives people unforgettable experience but also becomes highlights in m...

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Bibliographic Details
Main Authors: Lin,Yi-Jun, 林倚如
Other Authors: 陳仁龍
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/gy3y8a