Consumers' Purchase Intention Influenced by Price Perception, Psychology of Consciousness, and Corporate Image - A Case Study on the GEO

碩士 === 嶺東科技大學 === 國際企業系碩士班 === 104 === In today's competitive environment of contact lenses, to maintain and build relationships between customers, and increase customer purchase intention are important marketing issues. The purpose of this research is to investigate the relationship between pr...

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Bibliographic Details
Main Authors: HSIEH,CHENG-YEN, 謝政諺
Other Authors: JANG,TSYH-JENG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/abzbhf