Effects of Social Media Communication on Brand Equity of “Made in Vietnam” Labels on Facebook and Purchase Intention
碩士 === 龍華科技大學 === 資訊管理系碩士班 === 104 === This research aims to empirically investigate what factors drive brand equity of "Made in Vietnam" labels on Facebook and purchase intention. Customer Based-Brand Equity model and Social media communication model were combined for research framework f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29552121528832159737 |