Effects of Social Media Communication on Brand Equity of “Made in Vietnam” Labels on Facebook and Purchase Intention

碩士 === 龍華科技大學 === 資訊管理系碩士班 === 104 === This research aims to empirically investigate what factors drive brand equity of "Made in Vietnam" labels on Facebook and purchase intention. Customer Based-Brand Equity model and Social media communication model were combined for research framework f...

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Bibliographic Details
Main Authors: Dinh, Thanh-Cong, 丁成功
Other Authors: Ling, Lin-Fang
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/29552121528832159737