The Effect of Service Quality and Brand Image in Customer Satisfaction and Loyalty for Automotive Service Factory: A Case Study of Tau Miau Motor Co., Ltd.
碩士 === 龍華科技大學 === 企業管理系碩士班 === 104 === This research probes into the the relation among service quality, brand image, customer satisfaction, customer loyalty and brand loyalty of TOYOTA automotive service factory. This research uses the questionnaire survey methods. The questionnaires in this resear...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xadv9t |