The Impact of Marketing Mix on Tourist’s Intention – The Empirical Study on Sapa Destination in Vietnam
碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 104 === Since Vietnamese government paid more attention in tourism industry as it gig contribution to the national economy, marketing is considered as a very important determinant of the tourism development. This study aims to examine the impact of service mar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yq7q33 |