Applying Social Media Data Analysis to Marketing Strategies: A Case of a New Brand Start-up

碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 104 ===   In recent years, social media has emerged for it can spread information quickly. Industries also actively apply social media to promote its products/services to consumers and their friends, hoping that the interactive feature of social media can help b...

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Bibliographic Details
Main Authors: SUN, JUI-TSUNG, 孫瑞聰
Other Authors: FU, JEN-RUEI
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/ez24r2