The Effects of Marketing Mix, Brand Image and Word-of-Mouth on Purchase Intention : A Case Study of TTL Corp.’s Festival Gift Box
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 104 === This study is aimed to investigate consumer and potential consumers’ purchase intention to ward TTL Corp.’s Festival Gift Box, whether is correlated with arketing mix, brand image, word-of-mouth, and demographic and experience variables. 286 responds w...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/75749944390302949593 |