The Influence of Ambient Scent and Personality Traits on Impulsive Purchase Intentions
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 104 === Ambient scent has recently enhanced the influence on different sensory experiences of consumers in the consumption process. This study aims to understand the effect of ambient scent on impulsive purchase intention. Besides, participants in this study are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/849a2b |