A Study of The Influence of Service Quality, Brand Image and Perceived Risk to Customer Loyalty –An Example Case of Banks in Kaohsiung City
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 104 === Since 1990 new banks has established in Taiwan, banking operation has been in keen competition. Customer is the most important property of bank. To keep developing new and maintaining existing customers has become very important to banks. This stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5x7d8y |