A Study of the Association between the Quality of Service, Brand Image, Experimental marketing and Customer’s Satisfaction - Example of Wei-Yat Grand Hotel, Tainan
碩士 === 崑山科技大學 === 企業管理研究所 === 104 === This study aims to verify the associations between service quality,brand image, experimental marketing and customer satisfaction ofa Wei-Yat Grand hotelat Tainan. We collected 599 valid samples of questionnaires during the period of Feb. 2, 2016 to Feb. 4, 2016....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kh7yzm |