Using the TAM to Assess Insurance Representative Adoption of Line as a Customer Relation Management Tool --An Insurance Entity in Taoyuan For Example
碩士 === 開南大學 === 資訊學院碩士在職專班 === 104 === The purpose of this study was to investigate the desire and status of using Line as customer relation management tool among insurance representatives in an insurance entity in Taoyuan. The TAM (Technology Acceptance Model) was conducted to examine the factors,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h239f6 |