A Research on Electronic Word-of-Mouth with Commercial Inclination
碩士 === 開南大學 === 資訊學院碩士班 === 104 === Recent years have seen the rapid development of social media as an important marketing tool. Individuals, through electronic word-of-mouth (eWOM), can become spokesman of the product. Such non-commercial eWOM is also trusted by the consumers and used as an importa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39536722997737576148 |