Brand image, perceived value and perceived risk on purchase intention of customers - to chain fast-food industry as an example
碩士 === 開南大學 === 國際企業學系 === 104 === Taiwan's society today, because food security crisis in Taiwan continue to be staged, the people of Taiwan and the government would have set up and showed some reassuring indicators of food, but for the majority of the people of Taiwan for food security for th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/efs77r |