The Influence of Service Quality and Corporate Image on Customer Satisfaction and Loyalty -A Case Study on Government Bank in Kinmen
碩士 === 國立金門大學 === 管理學院事業經營碩士在職專班企業管理組 === 104 === Since China published "The Establishment Standard of Commercial Bank" in 1990, new banks opened in great numbers, which was challenge to business of the original public banks. In Kinmen area, the development of finance was also challenge...
Main Authors: | Chih-Wei Lee, 李智威 |
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Other Authors: | Neng-Huei Lee |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/9wwyb6 |
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