The Influence of Service Quality and Corporate Image on Customer Satisfaction and Loyalty -A Case Study on Government Bank in Kinmen

碩士 === 國立金門大學 === 管理學院事業經營碩士在職專班企業管理組 === 104 === Since China published "The Establishment Standard of Commercial Bank" in 1990, new banks opened in great numbers, which was challenge to business of the original public banks. In Kinmen area, the development of finance was also challenge...

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Bibliographic Details
Main Authors: Chih-Wei Lee, 李智威
Other Authors: Neng-Huei Lee
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/9wwyb6