A Study on Relationship Between Convenience Stores’s Consumers Marketing Mix Strategy and Consumer Behavior

碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 104 === The subject of study is to discuss the relationship between marketing strategies and consumer behaviors in chain convenience store, and how the chain convenience stores fulfill with consumer behaviors through marketing strategies and how the marketing st...

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Bibliographic Details
Main Authors: Lin Hsiao, 凌霄
Other Authors: Liu Hui Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/cy66t2