Factors Affecting Personal Consumer Choice of Commercial Banks in Vietnam
碩士 === 義守大學 === 管理碩博士班 === 104 === Nowaday, with a large number of banks operating on the market, customers have more opportunities to choose banks for transactions. To enhance competitiveness, maintain existing customers and attract potential customers, banks need to define the criteria that custom...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ekxgj2 |