A Study on People’s Involvement and Purchase Intention of Wine in Taiwan: Take Southern Wine Consumers for Example
碩士 === 義守大學 === 管理碩博士班 === 104 === In recent years, there has been a vigorous development of wine consumption in Taiwan. This study investigated wine consumers from different backgrounds as research subjects in order to understand people''s involvement and purchase intention. Here are our...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6y6tp8 |