The Influence of Brand Relationship,Purchase Cost and Social Cues in Chick-in Messages on Purchase Decision

碩士 === 義守大學 === 管理碩博士班 === 104 === Facebook is currently one of the most popular social networks in the world. In Taiwan, users login more than fifteen million times per month. It reveals that Facebook is the most common media in current internet marketing. Using check-in messages to cost down and...

Full description

Bibliographic Details
Main Authors: Charles Lee, 李佳勳
Other Authors: TIAN,ZU-WU
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/a3zs67