The Effects of Information Disclosure of Travel Websites towards Purchase Intention—Taking Trust and Search Cost Reduction as Mediating Variables
碩士 === 義守大學 === 資訊管理學系 === 104 === Travel websites provide consumers with myriad choices of itineraries. In recent years, travel websites have become an essential type of platform for travelers to choose their itineraries or services. Therefore, many travel operators have built various web platforms...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e7uez9 |