A Study of Impulse Buying Behavior to Cosmetic Promotional Activities
碩士 === 義守大學 === 企業管理學系 === 104 === This study aimed different promotional activity and purchase situations how to affect female impulse buying cosmetic products. This study used purposive sampling seven female consumers have different disposable incomes and different impulse buying experiences. The...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89337771890056249429 |
| Summary: | 碩士 === 義守大學 === 企業管理學系 === 104 === This study aimed different promotional activity and purchase situations how to affect female impulse buying cosmetic products. This study used purposive sampling seven female consumers have different disposable incomes and different impulse buying experiences.
The results imply：consumer will happen cosmetic impulse buying tendency easily when they have purely economic offer and social surroundings especially.
Consumer of high impulse buying will happen pure impulse buying, and consumer of low impulse buying will more happen reminder impulse buying.
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