A Study of Impulse Buying Behavior to Cosmetic Promotional Activities
碩士 === 義守大學 === 企業管理學系 === 104 === This study aimed different promotional activity and purchase situations how to affect female impulse buying cosmetic products. This study used purposive sampling seven female consumers have different disposable incomes and different impulse buying experiences. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89337771890056249429 |