EVALUATING CUSTOMER LOYALTY IN BIG C SUPERMARKET IN HO CHI MINH CITY

碩士 === 義守大學 === 企業管理學系 === 104 === Together with the development of world economy, during the recent years, consumer psychology has been changing. Many people are likely to go shopping in supermarkets rather than traditional markets due to its safety and service quality. Therefore, at present, in Ho...

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Bibliographic Details
Main Author: Phuong Quang Le Tu
Other Authors: Liou Jin Pin
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/74235722243558928917