The study of the Relationship among Experiential Marketing, Customer Satisfaction and Repurchase Intention – An Example of Badminton Racket in Taiwan
碩士 === 義守大學 === 工業管理學系 === 104 === Because the concept of experiential marketing for merchandise has successfully implement sales, there are more and more enterprises start to practice experiential marketing for the purpose of selling products and focus on repurchase intention. Thus it is a primary...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4t8595 |