Marketing Innovation Strategies of F.I.T Tourists from Mainland China with Chartered Tour in Taiwan

碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 104 === Countries have to develop the tourism industry, Taiwan's international tourism revenue to GDP ratio is still low, showing the development of Taiwan's international tourism as well as room to grow. Chinese mainland has become the world's outbound...

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Bibliographic Details
Main Authors: LI,WEN-LONG, 李玟龍
Other Authors: 國安民
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/79384963582880357060