Study of the Causal Relationship of Customer Satisfaction:The Case of Automobile
碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 104 === This research uses a sample of 300 automobile owners to investigate the relationships among perceived quality, perceived value, customer satisfaction, and customer loyalty. The major findings are: 1.When the influences of perceived quality and/or customer sat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m5fqtx |