A Study on Consumer’s Purchase Behavior toward Organic Food – Perceived Health Benefits as Moderator
碩士 === 輔仁大學 === 餐旅管理學系碩士在職專班 === 104 === This study aims to investigate the current reasons for and behaviors of consumers’ willingness and unwillingness to choose organic foods, the relationships between such willingness & unwillingness and their general motivation & behavior, as well as th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/765x8c |