A Study of Consumers’ Satisfaction and Loyalty on Bed-and -Breakfast in Nanchuan
碩士 === 輔仁大學 === 餐旅管理學系碩士在職專班 === 104 === The purpose of the research was to explore the attitudes of different consumers toward the satisfaction and loyalty and the relationship by using importance-performance analysis(IPA) in Nanchuang bad-and-breakfast. Subjects were drawn through convenience samp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71396856655708080056 |