A Study of Customer Behavior on Advertising Strategies for Luxury Brands in a Global Perspective
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 104 === The main purpose of this report is to understand how advertising impacts the behavior of customers who consume luxurious products. The luxury brands Burberry and Christian Dior will be the main focus of this study. The in-depth interview with shop manage...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43441275295555012115 |