A Study of the Third-person Effect versus the First-person Effect in Government News-turned-placement Marketing

碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 104 === In Taiwan, product placement has been a controversial issue since 2003. Some scholars think product placement would destroy the autonomy of media, damage its function of supervision and even invade the rights of the audiences. However, some other scholars t...

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Bibliographic Details
Main Authors: LEE,TUNG-CHOU, 李東洲
Other Authors: Alice Y. H. Hong
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/35237435313268947492