The Impacts of Green Brand Image, Perceived Risk on Green Purchase Intention - An Example of Fair Trade Clothes
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 104 === Green marketing and green purchase intention are popular research topics in recent years. The purpose was to find out green brand image, perceived risk and green purchase intention relationship. This study on the consumer to disseminate the questionnaire to coll...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6q9pk4 |